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Use Social Media to Find Real Estate Deals: 7 Genius Tactics That Work

Social media isn’t just for networking or posting photos — it’s one of the most powerful tools for finding real estate deals in 2025. Platforms like Facebook, Instagram, TikTok, LinkedIn, and even X (formerly Twitter) connect millions of people daily, including property owners, agents, and investors. The best part? Many deals you find through social media are off-market, meaning less competition. Here are seven genius tactics to help you use social media to find real estate deals that actually work.

1) Join Local Facebook Groups

Facebook groups are hotspots for real estate activity. Search for groups like “Your City Real Estate Investors” or “Homes for Sale by Owner.” Many owners post properties before listing them publicly. Engage in the group — answer questions, share resources, and build credibility. When deals come up, members will think of you first.

2) Run Targeted Facebook and Instagram Ads

Ads let you target motivated sellers directly. Use criteria like age, location, and homeowner status. Ads with messages like “Sell Your Home Fast, No Repairs Needed” or “We Buy Homes Cash” attract leads. Pair ads with a landing page or messenger bot to capture information and follow up quickly.

3) Network on LinkedIn

LinkedIn is full of real estate professionals, attorneys, and business owners who may know about off-market deals. Post consistently about your investing journey, join real estate groups, and send direct messages to build relationships. Professional credibility on LinkedIn often leads to referrals and partnerships.

4) Search Hashtags on Instagram and TikTok

Sellers, agents, and wholesalers often tag posts with hashtags like #FixerUpper, #ForSaleByOwner, or #DistressedProperty. Search local hashtags (e.g., #DallasHomesForSale) to find hidden gems. Engage with posts and send direct messages to initiate conversations.

5) Use Twitter (X) for Market Insights and Leads

Twitter (X) is an underrated platform for finding deals. Follow local real estate agents, investors, and property managers who often post listings or opportunities. Use advanced search to find tweets about “selling my house fast” in your target area.

6) Post Your Own Content Consistently

Don’t just consume — create. Post about the types of properties you’re looking for and how you can help sellers. Share success stories, before-and-after photos, and testimonials. People who see your posts may tag you when someone they know wants to sell quickly.

7) Leverage Direct Messaging (DMs)

Social media makes it easy to reach sellers and agents directly. When you see a potential deal, send a polite DM introducing yourself and asking for details. Keep it short and professional. Many investors close deals simply by being proactive with direct outreach.

Example: Closing a Deal Through Instagram

An investor in Atlanta followed the hashtag #AtlantaFixerUpper. They saw a post from a homeowner struggling to sell. By sending a direct message and arranging a meeting, the investor put the property under contract within a week and wholesaled it for a $12,000 fee. Social media turned a simple hashtag search into real profit.

Pro Tips for Using Social Media

Stay consistent: Post and engage daily for best results.
Use video: Short-form video has the highest reach in 2025.
Track leads: Use a CRM to log every social media lead and follow up quickly.
Stay professional: Your reputation is your brand. Keep interactions respectful.

FAQs About Finding Deals on Social Media

Q: What’s the best platform for finding deals?
A: Facebook is often best for beginners because of local groups. Instagram and TikTok are excellent for hashtags and visuals, while LinkedIn is great for professional networking.

Q: Do I need to spend money on ads?
A: Not necessarily. Many deals are found organically through groups, hashtags, and networking. Ads can speed things up but aren’t required.

Q: How do I avoid scams on social media?
A: Verify ownership and always use contracts. Be cautious of sellers who won’t show the property or pressure you to send money upfront.

Q: Can I wholesale deals I find on social media?
A: Yes. Many wholesalers use social media as their primary lead source. Just ensure contracts are assignable and compliant with local laws.

Q: How much time should I spend on social media daily?
A: At least 20–30 minutes of purposeful activity (searching hashtags, posting, engaging) can generate consistent leads.

Bottom Line

In 2025, learning to use social media to find real estate deals is a game-changer. With the right tactics — from joining Facebook groups to running ads and searching hashtags — you can uncover opportunities that most investors overlook. Consistency, professionalism, and proactive outreach turn social media from a distraction into a deal pipeline. Start today, and your next investment could come from your feed.

Next step: Explore more lead generation strategies on our Resources page. Related reads: Wholesale Real Estate in 2025, Network as a Real Estate Investor, and Get Your First Real Estate Client.